Pricing for weekly AI visibility tracking
See what ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity tell your buyers, every week.
Every question is asked three times on every AI tool. Two answers out of three decide each result.
Choose a plan
The plans differ in how many questions are measured and on which AI tools. Every feature comes with every plan.
Everything in Advanced, plus
- Many websites on one comparable score
- Any of the seven supported AI tools, Claude included
- Questions set up with you for each website
- Weekly, or a slower cadence where it fits
- A portfolio view across every website
Starter fits
One location with one main kind of buyer. 50 questions cover what that buyer asks before choosing.
Pro fits
Several kinds of buyer, services or neighborhoods. 150 questions give each one its own set of questions.
Advanced fits
Many segments or buying situations, or buyers who ask from work computers, which is where Copilot answers.
Every plan scores the same 24 questions, so the headline score compares across plans. More questions show the buyers, places and situations the 24 do not reach.
Already collect AI answers?
Bring Your Own Answers: upload them and we score every one.
Want a different mix?
Build a custom plan: choose the AI tools, the questions and the cadence. The price updates as you choose.
What each plan includes
A larger plan measures more questions, and Advanced adds an AI tool. Every page and every feature comes with every plan.
Compare every feature by plan
| Feature | Starter | Pro | Advanced | Agency and Enterprise |
|---|---|---|---|---|
| Tracking coverage | ||||
| AI tools | 5 | 5 | 6 | Up to 7 |
| ChatGPT, Google AI Overviews, Gemini, Perplexity | ✓ | ✓ | ✓ | ✓ |
| Google AI Mode | ✓ | ✓ | ✓ | ✓ |
| Microsoft Copilot | Add-on | Add-on | ✓ | ✓ |
| Claude | Add-on | Add-on | Add-on | ✓ |
| Questions measuredThe same 24 scored questions, plus watch questions. The 3 questions that name your business are extra. | 50 | 150 | 250 | Built to order |
| Questions that name your businessOn top of the questions above, reported apart from the score, and counted in the monthly answers | 3 | 3 | 3 | Built to order |
| Asks per question, on every AI tool | 3 | 3 | 3 | 3 |
| How often | Weekly | Weekly | Weekly | Weekly or slower |
| AI answers read a monthQuestions x AI tools x 3 asks x 4.33 weeks | Loading | Loading | Loading | Built to order |
| Websites | 1 | 1 | 1 | Many |
| Team members with full access | Unlimited | Unlimited | Unlimited | Unlimited |
| Read-only viewers | Unlimited | Unlimited | Unlimited | Unlimited |
| Discover | ||||
| Questions suggested from a description of your business | ✓ | ✓ | ✓ | ✓ |
| Your own questions, added any time | ✓ | ✓ | ✓ | ✓ |
| Question intent: informational, commercial or transactional | ✓ | ✓ | ✓ | ✓ |
| Measure | ||||
| Live Visibility Score over the last four weeks | ✓ | ✓ | ✓ | ✓ |
| Mentioned, cited or recommended, for every answer | ✓ | ✓ | ✓ | ✓ |
| Share of voice against your competitors | ✓ | ✓ | ✓ | ✓ |
| Sentiment and position in each answer | ✓ | ✓ | ✓ | ✓ |
| Every answer, word for word, with its citations | ✓ | ✓ | ✓ | ✓ |
| Searches the AI ranWhere the AI tool reports them | ✓ | ✓ | ✓ | ✓ |
| The kinds of sources behind each AI tool's answers | ✓ | ✓ | ✓ | ✓ |
| Act | ||||
| Action plan built from your answers and citations | ✓ | ✓ | ✓ | ✓ |
| Source gaps: sites AI cites for rivals and not for you | ✓ | ✓ | ✓ | ✓ |
| Which AI crawlers your robots.txt lets in | ✓ | ✓ | ✓ | ✓ |
| Change log, with before and after on the charts | ✓ | ✓ | ✓ | ✓ |
| Report and team | ||||
| Weekly email summary | ✓ | ✓ | ✓ | ✓ |
| CSV download on every table, and a full data export | ✓ | ✓ | ✓ | ✓ |
| Full or read-only access for each teammate | ✓ | ✓ | ✓ | ✓ |
| An assistant that knows the method and your account | ✓ | ✓ | ✓ | ✓ |
| A portfolio view across many websites | – | – | – | ✓ |
The score uses the 24 scored questions alone, so scores compare across plans. Watch questions add more buyer types, places and buying situations, reported one by one.
Add an AI tool to your plan
Track another AI tool without changing plans. The price covers your plan's questions on that tool, three asks each, every week.
See the AI tools you can add, and their prices
| Plan | Microsoft Copilot | Claude |
|---|---|---|
| Starter | Loading | Loading |
| Pro | Loading | Loading |
| Advanced | Loading | Loading |
Tick the tool when you choose your plan, at sign-up or on the billing page. It joins your monthly price.
Claude is priced at our cost, with nothing added, so its price follows the size of your plan.
Microsoft Copilot
Microsoft's assistant in Windows, Edge and Office. Add it when your buyers ask from work computers.
Included in Advanced.Claude
Every AI tool searches the web. We buy the others' answers at a flat rate; Claude's we collect ourselves and pay for each page it reads.
At our cost, with nothing added. Included in Agency and Enterprise.Google AI Mode
Google's conversational search, where a buyer asks a full question and gets one answer. Grok is not measured.
Included in every plan.Track more competitors
Every plan tracks competitors in AI answers and watches some of their websites. Add more for a monthly fee, per website you measure.
See competitor tracking options and prices
| Plan | Competitors tracked | Competitor websites watched |
|---|---|---|
| Starter | Loading | Loading |
| Pro | Loading | Loading |
| Advanced | Loading | Loading |
| Add-on | Price |
|---|---|
| Loading | Loading |
A watched website is a competitor's. We check up to 15 of its pages every Monday and tell you what changed.
Already collect AI answers? We score them.
You ask the AI tools, by hand or with another tool, and upload the answers. We read and score every one with the same judge as the managed plans.
- For one website
- Upload a CSV: question, AI tool, date, answer
- Scored by the same judge as the managed plans
Bring Your Own Answers has no schedule, no website reading and no audit baseline. It is a separate account from Starter, Pro and Advanced. How it works
How run credits work
Your plan never needs credits: the monthly price pays for every weekly measurement. A credit pays for extra work you ask for.
See how run credits work, with examples
New content, or a changed listing.
The platform states the credits it takes before it starts.
Without waiting for next week's measurement.
An extra run
One credit covers a run of the Pro plan's scored and brand questions on its five AI tools. A bigger run takes more credits.
Credits follow what a run costs us. Claude and Copilot cost far more per answer than the other five, so adding them raises a run's credits the most.
- Loading examples
More uploaded answers
On Bring Your Own Answers, answers past the monthly allowance. One credit covers a set number of extra answers.
Credits are added to an active plan and do not expire.
Questions about plans and billing
What is an AI answer?
One reply from one AI tool to one ask of one question.
A plan's monthly answers are its questions, times its AI tools, times three asks, times about 4.33 weeks.
How many times is each question asked?
Three times on every AI tool, every week, on every plan. That covers the scored questions and the watch questions alike.
Two answers out of three decide each result, so one odd answer cannot move it.
Why weekly and not daily?
An AI answer is probabilistic, so one answer is one sample. Ask again the same day and it can change.
In testing, three same-day asks disagreed on naming the business in about 1 in 7 pairs, and in 1 in 3 where it was named at all.
One ask a day cannot tell a settled answer from a split one. Three asks on one day can, and two of three decide.
Every AI tool is asked in the same weekly run. Visibility moves as content, listings and reviews change, which takes weeks.
What are scored questions and watch questions?
Every plan scores the same 24 questions, so a Starter score compares with an Advanced score.
Watch questions are measured the same way and reported one by one, outside the score.
Can I add an AI tool to my plan?
Yes. Tick Microsoft Copilot or Claude when you choose your plan, at sign-up or on the billing page.
Each adds the monthly price in the add-ons table for your plan.
Why does Claude cost extra?
Every AI tool searches the web. A data provider sells us the other tools' finished answers at a flat price.
No one sells Claude's answers that way, so we ask Claude directly and pay for every page it reads.
You pay what that costs us, with nothing added.
Do you charge per user?
No. Every plan includes unlimited team members with full access, and unlimited read-only viewers.
The price does not change with the number of people.
Is there an annual discount or a free trial?
Starter, Pro and Advanced can be billed yearly at a discount off the monthly price. Choose Annual above to see the yearly prices.
There is no free trial at this time.
Can I change or cancel my plan?
Yes, from the billing page once signed in. Subscriptions and credits are processed by Stripe, and the platform never holds card details.
Can I upload AI answers I already collect?
Yes. Bring Your Own Answers is a monthly plan for one website, on its own account. You upload the answers as a CSV. It cannot be combined with Starter, Pro or Advanced.
We read and score every one with the same judge as the managed plans. Answers past the allowance take run credits.
What is a run credit, and how many does a run take?
A credit pays for a run you start outside your weekly schedule, or for uploaded answers past the Bring Your Own allowance.
A bigger run takes more credits, and the platform tells you the number before it starts.
How do I get an account?
Choose a plan and create your account. Confirm your email and the account opens.
Sign up with your business email address, the one at your company's own domain; free email providers such as gmail.com are not accepted.
For Agency or Enterprise, talk to us and we set it up with you.
The audit is priced separately by website and location; see about the audit.
Ready to start?
Create your account and choose a plan. Not sure which fits, or measuring many websites? Talk to us and we will recommend one.