What monitoring shows you, on real accounts
A beach resort and a restaurant we measure. Every figure below is real. Names, places and websites are blurred.
The resort comes first: 95 buyer questions, 6 AI tools, 3 asks each, 1,710 answers. The restaurant follows.
Both were measured at audit depth on six AI tools, including Claude and Google AI Mode. Starter and Pro measure five, Advanced six.
Blurred text is a stand-in, not the real name. The real names are not on this page.
How often each AI tool names you
Every AI tool knew the resort by name: 144 of 144 questions that named it. Left unnamed, the tools differ a lot.
| AI tool | Answers | Named | Recommended | Named rate |
|---|---|---|---|---|
| ChatGPT | 285 | 95 | 43 | 33% |
| Claude | 285 | 144 | 130 | 50% |
| Perplexity | 285 | 201 | 132 | 70% |
| Gemini | 285 | 194 | 164 | 68% |
| Google AI Overviews | 285 | 92 | 66 | 32% |
| Google AI Mode | 285 | 98 | 78 | 34% |
Perplexity named the resort in 71 percent of answers; Google AI Overviews in 32 percent. The fixes differ by tool.
Who AI names beside you, and who it names instead
Answers naming each hotel, out of the same 1,710. One rival was named more often than the resort.
In 817 of 1,689 answers, a tracked rival was named and the resort was not recommended. Each one opens to the answer.
Best (name hidden) resorts for families
(name hidden) absent from 14 of 18 answers (6 engines x 3 runs).
If you want an upscale resort that actively caters to kids, (name hidden) is widely considered the top choice.
Gemini, 2026-09-25. Rivals named: 4.
The resort runs a daily kids club and holds a family travel award. This answer never names it.
Beachfront hotel near (name hidden) with a spa
(name hidden) absent from 15 of 18 answers.
Situated a short walk north of (name hidden), (name hidden) boasts a full-service spa, a zero-entry lagoon-style pool, and the only AAA Four-Diamond restaurant on (name hidden).
ChatGPT, 2026-09-25. Rivals named: 3.
The resort has a full-service spa. The answer linked to the rivals' own sites and to no page about the resort.
How AI speaks about you
Every answer that names you gets a sentiment label. Here, 832 answers named the resort.
Asked: Which (name hidden) hotel is best for a corporate retreat?
(name hidden) is the strongest all-around choice for a corporate retreat, particularly for executive groups seeking a polished beachfront setting, modern ...
Asked: Best (name hidden) resorts for families
The (name hidden) truly shines as one of the best family resorts in (name hidden).
Asked: Better spa than (name hidden) in (name hidden)?
If (name hidden) feels a bit traditional or classic to you, (name hidden)'s spa offers a fresher, highly polished design.
Asked: (name hidden) resorts that allow dogs
(name hidden): Dogs only; up to 2 dogs ...
Asked: What do people say about resort fees at (name hidden) hotels?
At the (name hidden), some guests find the experience expensive due to high fees and occasional service lapses.
Asked: Complaints about luxury hotels in (name hidden)
At properties like the (name hidden), guests on lower floors directly beneath pool decks have reported being kept awake by loud bass and music late into ...
The negative answers name the problem: fees, and pool noise on the floors below the deck. Those become review and page work.
On this account the labels are shown and kept out of the score: a second reader agreed with them less than our bar requires.
The websites AI reads before it answers
11,358 citations across 704 websites. Each cited page is sorted: about you, about a rival, or general.
| Website | Citations | Pages about you | About rivals | General |
|---|---|---|---|---|
| (name hidden) | 1100 | 555 | 267 | 278 |
| (name hidden) | 885 | 0 | 885 | 0 |
| tripadvisor.com | 781 | 56 | 130 | 595 |
| expedia.com | 532 | 26 | 99 | 407 |
| google.com | 497 | 0 | 98 | 399 |
| (name hidden) | 491 | 17 | 63 | 411 |
| (name hidden) | 367 | 0 | 367 | 0 |
| hotels.com | 302 | 20 | 68 | 214 |
| (name hidden) | 270 | 0 | 270 | 0 |
| facebook.com | 245 | 7 | 75 | 163 |
One website shared by two rivals drew 885 citations, every one to a rival page. AI reads it often, and it never mentions the resort.
Gaps worth closing
| Website | Citations | Pages about you | About rivals |
|---|---|---|---|
| weddingwire.com | 148 | 0 | 36 |
| theknot.com | 117 | 7 | 43 |
| hotel-scoop.com | 125 | 0 | 4 |
| reddit.com | 133 | 10 | 22 |
| cvent.com | 179 | 11 | 84 |
The two wedding sites drew 265 citations. Seven were pages about the resort, which has one wedding review in total.
One answer, as the platform keeps it
Every number above opens to records like this one, word for word.
Best luxury resorts in (name hidden)
The (name hidden) is a luxury offering facing (name hidden), and while it's about a 10-minute walk from (name hidden) itself, it has its own stretch of beach with lounge chairs, umbrellas, and a waterfront restaurant/bar. It also features an infinity pool, aerobics classes, and a children's menu. It holds an exceptional rating of 9.4 out of 10 on Expedia.
Fact check: 2 claims contradict the verified facts (the walk to the beach, the rating). 3 could not be verified.
Sources cited, 7, none of them about the resort:
- us.trip.com/toplist/tripbest/(name hidden)-best-luxury-hotels
- (name hidden)/(name hidden)/
- (name hidden)/places-to-stay-(name hidden)
- expedia.com/(name hidden)-Hotels-Luxury-Hotel
- (name hidden)/destinations/(name hidden)/
- hotel-scoop.com/where-stay-(name hidden)-hotels
- resorthotelfinder.com/luxury-resorts-(name hidden)/
Wrong and outdated facts, with where they came from
840 fact checks on answers about the resort: 658 accurate, 56 wrong, 15 outdated, 43 partly right, 66 not verifiable.
ChatGPT · asked: What do guests complain about at (name hidden)?
ChatGPT · asked: Is (name hidden) pet friendly?
- The pet policy error traced to two booking-site listings. Five of six AI tools repeated it.
- One outdated line traced to the resort's own overview page. Fix the source, and the answers follow.
What to do next, and the evidence for each step
The platform turns the answers into work: pages to write, facts to fix, listings, sources, reviews and markup.
- Rename the H1 to answer the family-suite question and add question headings for occupancy and connecting rooms.
Why: Absent from 14 of 18 answers to 'Best (name hidden) resorts for families'. The page H1 names only 2-bedroom suites; 1 of 26 pages has a question heading.
Content to write - Answer the seven room FAQs that publish a single dash, and turn the FAQ questions into question headings.
Why: Seven room FAQs answer with '-' on the page and in FAQPage markup; 35 placeholder H2 headings sit on nine property pages.
Content to write - Publish one event-space figure with its room count, and ask the press pages that state a larger figure for a correction.
Why: Six third-party pages state a higher total than the property publishes; five AI answers gave three other figures.
Fact to correct - Replace the outdated award count and the old resort fee on the property's own pages.
Why: 23 answer rows repeat a historical value; 10 of them trace to the property's own page.
Fact to correct - Correct the pet policy to 'dogs only' on Expedia and Hotels.com, and remove 'Free breakfast' from Bing and Tripadvisor.
Why: Five of six engines told buyers the hotel allows dogs and cats (20 answer claims). The hotel allows dogs only; the wording traces to two OTA listings.
Listing to fix - Review the profile categories and add the accurate ones among 'Resort hotel', 'Wedding venue', 'Event venue' and 'Spa'.
Why: The profile carries one category, 'Hotel'. The two rivals first and second in Maps for 'luxury resort (name hidden)' carry 6 and 5, led by 'Resort hotel'.
Listing to fix - Build a wedding review base and venue pages on the wedding sites the AI answers cite.
Why: The two wedding sites drew 265 citations; 7 were pages about (name hidden). (name hidden) has one wedding review in total; four rivals have review bases on both.
Source to pursue - Earn placement in the travel roundups the answers cite, starting with one that lists another hotel at (name hidden)'s address.
Why: A cited 'Best Beachfront Hotels in (name hidden)' roundup lists (name hidden) at (name hidden)'s street address and carries no page about (name hidden).
Source to pursue - Start a compliant post-stay review request and raise owner replies to the rival level.
Why: Owner replies on 81 percent of Google reviews over 90 days (64 of 79) against a rival median of 87; 79 new reviews in 90 days against a rival median of 95.
Reviews - Declare one Hotel entity across the property pages, with rooms, rates, awards, location and room count in its markup.
Why: Seven pages each declare their own Hotel node; none carries HotelRoom, Suite or a priced room Offer; three awards in the page text appear in no markup.
Schema to add - Ask the site owner to serve the overview page to verified AI crawlers and agents.
Why: The most cited client page answered HTTP 403 to every AI crawler tested, including GPTBot, ClaudeBot and PerplexityBot, while robots.txt allows them.
AI crawler access
Content to write, down to the headings
H1: (name hidden) Residences: one-, two- and three-bedroom suites with kitchens
H2: How many guests do the Residences sleep?
H2: Can I book connecting rooms for my family?
H3: What ages does the kids club serve?
Written from the family questions the resort was missing from: absent in 14 of 18 answers to one of them.
Three runs on one day, to show what noise looks like
The same 570 answers per run. The share naming the resort moved between runs with nothing changed.
Perplexity alone named the resort in 70, then 61, then 70 of 95 answers that day. That is variation, not movement.
So the platform tests every change against this variation before it calls a move real. How we read results
A restaurant and bar, on the same pages
A modern Mexican restaurant and tequila bar we measure. 73 buyer questions, 6 AI tools, 3 asks each: 1,255 answers.
Google AI Overviews returned an answer on 160 of 219 asks, so the total is under 1,314. Six tools is audit depth: Starter and Pro measure five, Advanced six.
Its sentiment labels passed our second-reader check: 88 percent agreement within one step, on a sample of 33 answers.
A question that names a rival is left out of that rival's count.
Best places for weekend brunch with margaritas in (name hidden) or (name hidden), (name hidden)?
ChatGPT listed (name hidden) as a top pick in 3 of 3 runs, and never named the restaurant.
Gemini and Google AI Mode did name it. The fix starts with the tool that left it out.
Asked: What are the top-rated Mexican restaurants near (name hidden) for a group celebration?
If you want the most celebratory atmosphere, (name hidden) is the strongest fit based on the "lounge" vibe and tequila focus.
Asked: Which (name hidden) restaurants have the deepest tequila and mezcal selections for someone who cares about agave?
For agave aficionados in (name hidden), the premier destinations for a deep, high-integrity selection of tequila and mezcal are (name hidden), (name hidden), and (name hidden).
Asked: Are (name hidden) Mexican restaurants worth the price, or is the value poor for what you get?
(name hidden) gets solid popularity and ratings, but ... is repeatedly flagged for "value questionable," with reviews calling the bill expensive and the portions small.
Asked: Is a loud, nightlife-style Mexican restaurant in (name hidden) a reliable choice for a business dinner?
(name hidden), one of the most popular Mexican restaurants in the (name hidden) area, is notably loud with music.
The critical answers repeat review themes: value, portion size and noise. Each one becomes a page or a reply.
| Website | Citations | Whose |
|---|---|---|
| tripadvisor.com | 846 | General |
| opentable.com | 629 | General |
| (name hidden) | 581 | Yours |
| (name hidden) | 530 | A rival |
| reddit.com | 370 | General |
| (name hidden) | 350 | General |
| yelp.com | 326 | General |
| google.com | 268 | General |
A private-dining page AI cites 14 times returns a page-not-found error. Buyers who follow the link reach a dead end.
- Write a tequila and mezcal page
State the current list count with the month counted, how the list is organized and what to try first.
Suggested heading: Our Tequila and Mezcal Program
Why: AI tools disagree on the size of the list. The site publishes no count, and no heading on the site contains the word tequila or mezcal.
Content to write - Write a page on what dinner costs
Price ranges by course, portion guidance, and what a typical dinner for two runs.
Suggested heading: What a Dinner at (name hidden) Costs
Why: Asked about value, 3 of 6 AI tools raised small portions or high prices unprompted. Menu prices sit on pages left out of the sitemap.
Content to write - Write landmark pages for nearby stations and venues
One page per landmark, opening with the walking time and what suits a guest coming from there.
Suggested heading: Mexican Restaurant Near (name hidden)
Why: 5 landmark questions returned no mention on any of 6 tools. The site states no walk time, and no rival holds those questions either.
Content to write - Correct the Google and Apple place records
Change the Google primary category, claim the Apple record and set a restaurant category, and add the attributes Bing carries.
Why: Google lists the category as fine dining against the client's upscale-casual position. Apple's record is unclaimed and filed as an address. Bing has 7 more attributes.
Listing to fix - Answer the recurring review themes
Owner responses on Google and Yelp, plus an FAQ that answers value, portions, noise and service in the restaurant's own words.
Why: 24 of 722 answers read somewhat negative, built on review themes: small portions, value, slow service, upselling. No page answers the 10 reputation questions.
Reviews - Fix the dead page AI already cites, then declare every page
Redirect the broken private-dining address to the real page with a 301, and list all live pages in the sitemap.
Why: The broken address holds 14 AI citations. The sitemap declares 13 of 29 live pages, and the real private-events page has no internal links.
Source to fix
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