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Visibility Monitoring
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Our approach

The two scores, and what each one is for

The Live Visibility Score moves with every cycle. The Visibility Stack Score is set by an audit.

Both use the same five bands, so a 65 means the same thing on each.

Illustrative scores. The Live Visibility Score, which moves with every weekly cycle, reads 52. The Visibility Stack Score, set by the audit, reads 46. Both sit in the Structured band, 40 to 59, on the same five bands: Invisible, Reactive, Structured, Integrated, Optimized.
Example scores on the five shared bands.
Tracked every cycle

The Live Visibility Score: seven parts

A bar chart of the seven weights: Visibility Rate 20 percent, Prominence 10, Description Quality 10, Brand Sentiment 15, Share of Voice 20, Source Authority 10, Platform Consistency 15.
Seven parts, weights adding to 100. Each part opens the answers behind it.

Are you there?

Visibility Rate, Prominence and Platform Consistency.

What is said?

Description Quality and Brand Sentiment.

Against whom?

Share of Voice against your rivals, and the authority of sources about you.

Set by an audit

The Visibility Stack Score: four layers

Four stacked layers: Site Foundation 30 percent, On-Page Answer Quality 25 percent, Off-Site Corroboration 25 percent, AI Visibility 20 percent.
The audit reads your website and what others say, then adds what AI says.

Without an audit, your first completed cycle is your baseline, and the Live Visibility Score carries the trend.

One ladder

Five bands, twenty points apart

One 0 to 100 score split into five bands: Invisible 0 to 19, Reactive 20 to 39, Structured 40 to 59, Integrated 60 to 79, Optimized 80 to 100.
Most businesses begin in Invisible or Reactive. The goal is the next band up.

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