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Vivander Visibility Monitoring

See whether AI recommends your business, and what to fix

We ask AI tools the questions your buyers ask and show you who they name, who they recommend, and what to fix first.

Illustrative data for a fictional Example Hotel. Mentioned in 46 percent of answers, cited in 31, recommended in 19. Live Visibility Score 52, up from a baseline of 41 over ten weekly runs. Share of voice: you 31 percent, Rival A 27, Rival B 22, Rival C 12. Top action: add a family suites page, from 14 answers where Rival A was named instead.
Example weekly report with fictional names. Every number opens the answers behind it.
What you get

One page that answers four questions

Are you named, are you recommended, who leads, and what to do next. Every number opens the AI answers behind it.

Illustrative action plan for a fictional business: the next actions in order, each with the answers that support it, an owner and an estimated effort.
Example with a fictional business.
Outcomes

What changes for you

Know where you stand

How often AI names and recommends you, on the tools your buyers use.

See who wins instead

The competitors AI names in your place, question by question.

Fix the right things first

A short list of actions, each with the answers that support it.

How it works

Three steps

  1. Choose a plan and your questionsWe suggest the questions your buyers ask, or you add your own.
  2. We ask AI tools on a scheduleEach question three times on each tool, so one odd answer does not decide a result.
  3. You read the results and actWho AI names, who it recommends, and what to fix, with the answers behind each.
The detail

How it works, in detail

The full method is on Approach. The sections below cover what is asked, what is saved and what each score means.

Three ways to start

After an audit, monitoring from scratch, or your own answers

All three end on the same dashboard, read by the same judge. They differ in where the questions come from and who asks the AI tools.

After a Vivander audit

Keep tracking your audit

  1. Your questions and baseline come from the audit.
  2. We set up your account, for you or your organization.
  3. Set your password and sign in.
  4. Each cycle measures the same questions again.
Sign in
No audit, no questions yet

Monitoring

  1. Create your account and confirm your email.
  2. Tell us about your business in a few lines; we build your questions.
  3. Your plan sets how many are scored, name you, and are watched.
  4. We run your first measurement, then every cycle.

No audit, so no audit baseline or Visibility Stack Score. Your first measurement is your starting point.

Start monitoring
You have the answers

Bring Your Own Answers

  1. Create your account and confirm your email.
  2. Download the template, or export from your current tool.
  3. Upload the file. We check every row before any charge.
  4. Every answer is scored and lands on your dashboard.
Import your own answers

Prices are on the pricing page. See what monitoring shows on real accounts.

The instrument

What gets asked, where, and how often

Each prompt is asked on every engine in your plan, three times every cycle. That holds for every scored and watched question.

One weekly cycle in six steps, in a loop. 1, the questions: 24 core prompts, written the way buyers type, locked. 2, the engines: the five AI tools in every plan, six on Advanced. 3, the asks: every question, scored or watched, three times on each engine. 4, answers saved: tier, sentiment, position and every cited source. 5, the score: the Live Visibility Score uses the last four completed cycles. 6, what you read: every page updates, and every number opens the answers behind it. The next week, the same questions are asked again.
One cycle, from the questions to the pages you read. The next cycle asks the same questions again.

A prompt, never a keyword

A prompt is a question written the way a real buyer types it.

It is drawn from your intake: the offer, the buyer, the market and the intent.

A keyword"Best hotel Boston"
A prompt"we're in boston for two nights in october near the seaport, somewhere walkable with a decent bar, not a chain"

Seven engines, and why each one

Five are in every plan. Advanced adds Microsoft Copilot. Copilot and Claude can be added to any plan; Agency and Enterprise include both.

ChatGPT Google AI Overviews Google AI Mode Gemini Perplexity Microsoft Copilot Claude
  • ChatGPT, every plan, because it is where most consumers ask first. We read it, and Gemini, on their public websites, as a buyer sees them.
  • Google AI Overviews, every plan, the answer block above the organic results on Google itself.
  • Google AI Mode, every plan, Google's conversational answer, for buyers who ask Google a follow-up question.
  • Gemini, every plan, for what Google's own model says.
  • Perplexity, every plan, because every answer carries citations. It is the cleanest read on whether your site is used as a source.
  • Microsoft Copilot, included in Advanced and an add-on to Starter or Pro, for the answers built into Bing, Edge and Windows.
  • Claude, an add-on to any plan, at our cost, and included in Agency and Enterprise, for considered purchases and enterprise questions.

Three asks for every question, every week

Each cycle, every question, scored or watched, is asked three times on every enabled engine, with retrieval on.

Three samples per cell turn one reading into a measurement with a range, and two answers out of three decide each result.

In testing, we observed AI tools giving different answers to the same question from one try to the next. The platform never hides the range.

The record

What is saved from every answer

Each answer is saved in full, with five readings taken from it.

Example, illustrative data. A buyer asks for a quiet hotel near the harbor with parking. The fictional answer names Rival One first, Example Harbor Inn second and Rival Two third, and cites reviews-site.example. The record kept for Example Harbor Inn: tier mentioned, position 2nd of 3, sentiment neutral, cited source reviews-site.example, and the full answer text saved word for word.
Example, illustrative data. One answer, and the record the platform keeps from it.
Recorded on every runWhy it matters
Full answer textEvery number on the platform opens the answer that produced it. Nothing is a summary you take on trust.
TierInvisible, mentioned, cited or recommended. A rubric with four gates decides it. Cited is decided by where the link sits in the answer.
SentimentPositive, neutral, negative or mixed, with a score that tracks over time. A negative mention is a different problem from an absence.
PositionWhere you sit in any list the AI produced. First of three is a recommendation. Seventh of nine is a mention.
Every cited sourceThe pages the AI drew on. This is how you learn which directory, review site or article put a rival in the answer.
Answer surface presentWhen a platform gave no AI answer for a prompt, the run leaves every denominator. It is never counted as invisible.
The result ladder, four steps rising from left to right. Not in the answer: not named, or named only as a landmark. Mentioned: offered as an option for the person asking. Cited: your own website is linked at your mention. Recommended: put forward as a pick for the person asking.
The tier on every run is one step of this ladder. The score counts how often you reach each step.
The cohort

A locked set of prompts, so the trend measures you and not the questions

Every change to the prompt set changes the ruler. The platform keeps the ruler fixed.

Prompts added at will

Many monitoring tools let you add and remove prompts and keep reporting one number. The trend line stops meaning anything.

A locked core

The score uses a locked, versioned core. A change writes a new version and marks a break on the trend chart.

How the ruler stays fixed

  • A core of twenty-four prompts is built from your intake, at the highest commercial weight.
  • It covers the buyer personas and intents that lead to a purchase.
  • The core is locked and versioned. The headline score is computed on it alone.
  • A change to the core states its reason and marks a break on the trend chart.
  • Prompts beyond the core are watched every cycle, three asks each. They feed the per-prompt view and the answers feed, and enter no composite.

This keeps a Starter customer's score comparable to an Agency customer's for the same brand.

Brand prompts are measured and never scored

A prompt that contains your name is easy to appear in. Counting it would inflate the score, and more of them would inflate it more.

Branded prompts are built from your verified facts across ten dimensions. They are reported as brand recognition, outside every score.

Why the two are paired

Brand recognition beside unbranded visibility separates two findings.

"AI does not know this brand" and "AI knows it and does not put it forward" need opposite fixes.

Prompts are written as typed

The cohort follows a length mix and cue classes drawn from how people type into these tools.

A prompt that reads like a search string is rejected before it is ever asked.

Illustrative questions for a fictional hotel. Five questions never name the business: one about the market, one about an offering, one for a customer type, one weighing a rival and one about how to choose. Those five set the score. A sixth question uses the business name and is reported beside the score.
Example question set. The wording is locked, so the trend measures you.
The scores

Two scores, and what each one is for

In plain terms: the Live Visibility Score, out of 100, says how often and how well AI puts you forward. Your first cycle sets the baseline it is read against.

Tracked every cycle

Live Visibility Score

The monitoring score. Seven weighted components, computed over the last four completed cycles.

The number changes when a cycle lands and at no other time.

ComponentWeight
Visibility Rate20
Share of Voice20
Brand Sentiment15
Platform Consistency15
Prominence10
Description Quality10
Source Authority10

Every reading carries its sampling disclosure.

A small movement can be run-to-run variation. How much depends on the metric, the number of answers and the AI tool.

The platform compares the same questions before it calls a change, instead of drawing an arrow.

Where it starts

Your baseline

Every website gets a baseline on its first completed cycle. Each later reading is compared with it.

The baseline stays fixed, so a change in the trend reflects a change in the answers.

A bar chart of the seven LVS weights: Visibility Rate 20 percent, Prominence 10, Description Quality 10, Brand Sentiment 15, Share of Voice 20, Source Authority 10, Platform Consistency 15. The weights add to 100 percent.
The seven Live Visibility Score components and their weights.
Example, illustrative data: twelve weekly runs of the Live Visibility Score for a fictional business against a dashed baseline of 31. A change is logged at week 7, and a shaded band marks an example range of run-to-run variation.
Example, illustrative data. A Live Visibility Score trend, with the noise range shaded and a logged change marked.
What is recorded and never scored
  • How accurately AI describes you.
  • Whether your brand collides with a namesake.
  • What the AI said when asked about you by name.

Each one is reported on its own page. Scoring accuracy would reward invisibility, and scoring brand prompts would reward having many of them.

Our approach explains each of these rules in short pages, one topic each.

The pages

Every page a customer gets, and what it is for

The same pages on every plan. A plan changes how much is measured, never which page or which score.

Read the score

Where the number stands, against what, and why.

Dashboard

The current reading against the baseline, the trend over completed cycles and the visibility funnel.

A metric explorer cuts every number by platform, bucket, persona and intent. Each tile opens the prompts behind it.

Assessment

The frozen baseline from your first cycle and the live score beside it, component by component.

It shows the band comparison and the component holding the total down.

Visibility Funnel

How often you are named, cited and recommended, each counted on its own. Every recommendation is also a mention; a citation can appear without your name.

Named often and recommended rarely points to a corroboration problem. Reach is not the issue there.

Scorecard

A one-page reading for the leadership meeting.

It shows the score, the band, the movement since the last cycle and the three findings that matter most.

See the answers

What the engines said, word for word, and who they named.

AI Answers

The raw feed: every answer every engine gave, with tier, sentiment, position and citations. Filter it and export it.

Flag an answer that states something false about you and it enters the accuracy review queue.

Prompts

The cohort and the watch list. Each prompt shows its bucket, persona, intent, priority and results over time.

You can propose your own prompts. They are measured beside the core and never move it.

Competitors

The rivals you named, their share of voice against yours, and the prompts where each displaced you.

It lists the sources that put them there, with your state on each source. A local prompt names its place.

Brand Answers

What AI says when asked about you by name, across ten fact dimensions.

They are identity, offer, specialization, market, geography, scale, terms, credentials, proof and reputation.

Facts you confirmed that your site never states come first. Publishing them needs no third party.

Act on it

The work list, and the pages and profiles the engines read.

Action Plan

Recommendations ranked by expected effect. Each carries the finding it fixes, the effort, who controls the surface and a status.

It is the work list for your team or your agency.

AEO, content architecture

Whether your pages hold answer-shaped content and the structured data that describes it.

It covers the practices that help an engine lift an answer from your site rather than a third party's.

AI crawler check

Every week we read your robots.txt against more than 40 AI crawlers.

You see at once if a plugin or firewall update shut one out.

Social Corroboration

The profiles and listings that describe you, whether each agrees with your site, and whether each belongs to you.

A profile that shares your name and belongs to someone else is a collision. The platform flags it and never counts it as a win.

Keep the record

The history behind every trend, and the account itself.

Change Log

A dated record of every change to the cohort, the platforms, the method or the model settings.

When the trend breaks, the log says why.

Websites and Settings

Add a website, set its schedule and name its competitors.

Invite your team, with full or read-only access, and export any table as CSV.

Reports and the assistant

Your reports in the report viewer.

An assistant knows the methodology, the book and your account. Ask about a number on the page you are reading.

Illustrative data. Share of answers naming you, and recommending you, by AI tool: Gemini 51 and 33 percent; Perplexity 47 and 26; ChatGPT 34 and 18; Google AI Mode 29 and 15; Google AI Overviews 22 and 12.
AI Engines: each tool measured on its own. Example data.
Illustrative data with fictional sites. The pages AI cited most: a review page about Rival A, 48 times; your rooms page, 31; a city guide of the best harbor hotels, 27; Rival B spa page, 19; a travel magazine weekend roundup, 14; your weddings page, 6.
Pages Cited by AI: yours, your rivals', and the guides. Example data.
Illustrative data with fictional names. Share of answers naming each business: Rival A 38 percent, you 31, Rival B 24, Rival C 17, Rival D 9. Rival A was named and you were not in 9 of 15 answers to "best harbor hotel for a weekend" and 7 of 15 to "hotel with a rooftop bar downtown".
Competitive Presence: who AI names beside you. Example data.
Monitoring

What you will see every week

Monitoring re-asks your buyers' questions every week and reports each run against the last.

Every example below uses a fictional business, Example Harbor Inn, with fictional rivals, websites and numbers. None of it is client data.

Example, illustrative data for the fictional Example Harbor Inn: a dashboard with three tiles and three notes. Visibility Rate by run, 38, 41 and 46; click a bar to open the answers behind it. Did it really move: yes, 31 percent to 42 percent mentioned, 19 gained, 6 lost, 95 unchanged, chance this is noise 2 percent; a change inside the noise is labeled as noise. Competitors mentioned by run: you 33, 32 and 34 percent, no clear trend; Rival One 40, 47 and 55 percent, really rising.
Example, illustrative data. Three dashboard tiles, with what each one tells you.
Example

Score Trend

The seven parts of your Live Visibility Score, one point per run, so you see which part moved.

Example

Did it really move?

Compares two runs on the same questions and tools. It says whether a change is real or within run-to-run noise.

Visibility really rose between Run 2 and Run 3.

Over 120 question-and-tool pairs answered in both runs: 19 gained, 6 lost, 95 unchanged. 31% to 42% mentioned. Chance this is noise: 2%.
Example

Is standing still costing you?

Your mentions and each competitor's across runs, with a verdict on each trend. A rival's rise shows before it costs you.

MeasureRun 1Run 2Run 3Verdict
You: mentioned33%32%34%No clear trend
Rival One: mentioned40%47%55%Really rising
Rival Two: mentioned21%20%22%No clear trend
Example

Citation Ledger

Every website AI cited, by kind and authority tier, with whether it is new this run, still active or fading.

WebsiteTypeCitationsStatus
reviews-site.examplereview platform41Active
photo-social.examplesocial17New
city-directory.exampledirectory12Active
local-news.examplenews6Fading
travel-blog.exampleblog4New
Example

Your Pages Cited by AI

Which of your own pages AI used as a source, grouped under your site's address, each page named by its path.

exampleharborinn.example · 4 pages · cited 37 times
Home15
/rooms11
↳ /rooms/suites6
/dining5
Example

Competitors head to head

For each rival, answer by answer: named without you, named together, or you without them, and the questions they win.

CompetitorNamed without youTogetherYou without themStanding
Rival One28149Ahead of you
Rival Two71019Behind you
Rival Three11612Even with you
Questions Rival One wins: "quiet hotel near the harbor with parking", and 5 more questions.
Example

Action Plan

Numbered steps built from the latest run, each with the evidence behind it.

  1. Get listed Claim and complete your listing on city-directory.example. AI cited it in 14 answers that did not name you.
  2. Fix a fact State "Parking is included for guests" on your website and your Google Business Profile. AI stated it wrongly in 5 of 18 answers.
  3. Win a question Answer "quiet hotel near the harbor with parking" on a page of your own, with a heading that asks it.
Example

AEO, page by page

For each page, the buyer question it should answer and the exact edits to its H1, H2, H3 and body text.

exampleharborinn.example/parking · Answer first · Editor, under an hour
Buyer question: "does the inn have parking and what does it cost"
H1 Parking at Example Harbor Inn
H2 Is parking included?
H3 Electric vehicle charging
Body Open with the answer: on-site parking, the price per night, and the height limit.
Example

Social Presence

Whether AI finds posts about you on the social sites it reads, and what to do where it does not.

Social siteFound you?Posts about youTimes AI used itWhat to do
photo-social.exampleyes8 of 1017Working. Keep it current.
video-social.exampleno0 of 109Start here: AI uses this site and you are not on it.
forum-social.exampleyes2 of 100Post answers to the questions guests ask.
Example

AI Engines

What each AI engine relied on when it answered about you, and whether you are present on those sources.

Illustrative data. Of 120 question-and-tool pairs this week, the business was mentioned in 55 (46 percent), cited in 37 (31 percent) and recommended in 23 (19 percent). In 65 pairs it was not named, and each opens to the answer and the rivals named instead.
Visibility Funnel: mentioned, cited, recommended. Example data.
Illustrative action plan for a fictional hotel, each step with its evidence. Add a family suites page, absent from 11 of 15 answers. Correct the pet policy on two booking listings, repeated by 5 AI tools. Publish one figure for the event space. Earn a place in a cited harbor roundup, cited in 27 answers. Reply to recent reviews. Mark up rooms and rates.
Action Plan: each step opens to its evidence. Example data.
A leading indicator

AI answers change first, and traffic follows later

The platform measures what AI tells your buyers. Your own analytics show what those buyers did next.

First
You make a fix

A listing, a page or your schema.

Next cycles
AI answers change

The visibility numbers move first.

After that
Traffic follows

Your own analytics show the change later.

Expect a lag

A structural fix shows in the visibility numbers before it shows in traffic. The platform shows that lag openly.

The platform does not estimate traffic or sales. Read its numbers beside your own reporting.

What the score does not prove

It does not prove revenue. It shows whether AI put you in the answer, how, and how often, on the questions your buyers ask.

Pair it with your booking data to see both sides. Read alone, it is a leading indicator, which is what it is designed to be.

Illustrative data. Twelve weekly runs of the Live Visibility Score, from 41 to 52, against a dashed first benchmark of 41 from the audit. A change is logged at week 7. Shaded bands mark Reactive, Structured and Integrated.
Example score trend against the baseline, with a logged change.
Common questions

Questions people ask before they start

Is this an SEO tool?

No. It measures how AI answer engines treat your business on the questions your buyers ask. Search rankings are one input among many.

A business can rank well and be absent from AI answers, and the reverse.

The platform does not track keyword rankings, and it does not do the optimization work. It tells you whether the work is working.

What does the subscription do, and what is left to my team?

The platform asks the questions, reads every answer, scores it and writes an action plan from what it found, every week.

Making the changes is your team's work, or your agency's. The next cycles show whether each change moved the answers.

How soon do I see a first result?

Once your plan starts and you approve your questions, you run your first measurement. Answers appear on your dashboard as each AI tool responds.

The score reads the last four weekly cycles. Before four have run, it reads the cycles you have, and its label says how many.

How is the Live Visibility Score different from the Visibility Stack Score?

The Live Visibility Score is about AI answers alone, measured every week.

The Visibility Stack Score comes with an audit. It also grades your website, your content and the sites that talk about you.

Why does the same prompt give different results on different days?

In testing, we observe that the engines vary from one try to the next, and their retrieval changes.

So every question, scored or watched, is asked three times on every engine every cycle. Two answers of three decide each result.

In testing, three same-day asks split in about 1 in 7 question and engine pairs. One ask a day cannot see that split. The math

The score uses the last four completed cycles.

A single answer is an anecdote. The platform reports the pattern and shows you the range.

Can I add my own prompts?

Yes. Your prompts are measured on the same instrument and reported beside the core.

They never enter the score, so the number stays comparable over time and between customers.

If a prompt earns a place in the core, moving it there writes a new cohort version with a reason.

What if AI says something false about my business?

The Brand Answers page compares what AI states against your verified facts and your own site. The AI Answers feed has a review queue for wrong claims.

The highest-yield row is a fact you confirmed that your site never states. You can fix it by publishing.

Accuracy is reported, never scored, so being invisible never looks like being accurate.

Where does my baseline come from?

Every website gets a baseline on its first completed cycle. Each later cycle is read against it.

Had an audit? Its results become your starting point. About the audit

Which engines are included?

ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Perplexity are in every plan.

Advanced adds Microsoft Copilot. Claude can be added to any plan at our cost, and Agency and Enterprise include it. The pricing page lists the engines of each plan.

Scores are computed over the engines that ran. The platform records which ones were left out and why.

Two accounts with different engine sets are never silently compared.

See the platform on your own market.

Choose a plan and create your account. After you confirm your email, you choose a password, start the plan, and add your questions.